Keep the Rez Beautiful (KRB) is a non-profit organization dedicated to litter cleanup, litter prevention, and beautification of the Ross Barnett Reservoir. Formed in 2010, KRB is part of the Keep Mississippi Beautiful (KMB) and Keep America Beautiful (KAB) networks. KRB is the nation’s first affiliate to focus on a reservoir. KRB is in need of community partners and volunteers to realize its mission.
KRB’s success lies in the collaboration between citizens, businesses, public officials, and civic leaders all working together. KRB has won many numerous awards, including the William Nash Award, the top award that KAB gives to affiliates three years or younger in 2014. KRB funds projects through grants and leveraging local support. Waste Management, Lowe’s, UPS and Mississippi Department of Environmental Quality are among KRB’s biggest supporters.
Check out our 2014 Annual Report to learn more about our recent work.
KRB works to define litter, identify litter sources, understand why people litter, reduce litter by changing behavior, organize clean-ups and educate on proper handling of waste.
Reducing Waste and Promoting Recycling:
KRB wants to reduce the impact of solid waste in our community through efforts that include recycling, composting and education.
KRB aims to improve the visual aspects of our community through programs that beautify the environment, including community gardens, restoration of vacant lots, highway and shoreline beautification, urban forests, native and wild flower plantings and graffiti abatement.
Educating Our Future:
KRB believes that improving our community starts with our children. KRB wants to work with students to clean up the Reservoir and teach them about the importance of being stewards of the environment.
What’s at Stake?
A lot, if you ask us! The Rez has a tremendous impact on central Mississippi residents as well as the ecosystem it surrounds. The Rez supplies drinking water for more than 150,000 people while serving as a recreation center for thousands of people each year. The Rez provides aquatic habitats, including streams and wetlands. Migratory birds take shelter along the Rez shorelines, and fish and other aquatic species live in its waters. As our community continues to grow, we will need to ignite our beautification and restoration efforts.